Location
On Campus
Curriculum
120 credit hours
Program Length
as few as 48 months
Accreditation
Accredited by ABHE
Gain skills, develop content strategically and communicate effectively with a B.S. in Strategic Communications
With a Bachelor of Science in Strategic Communications degree, you’ll learn to create powerful and effective mobile and online strategic communication plans and persuasive integrated marketing strategic communication campaigns. Learn modern research techniques and message construction as well as post campaign analysis. Insightful projects will allow you to graduate with a portfolio that will get you noticed and prepare you to succeed in a variety of communication fields.
The Strategic Communication program gives you basic communication, public relations and media production skills. Writing for a variety of editorial platforms, including print and broadcast news, digital media (blogs, websites, social media, corporate communication) and marketing, is emphasized throughout. In addition, the Strategic Communications program focuses course work on public relations research, crisis management and social media strategies. The Strategic Communications Bachelor of Science program is designed for students who wish to prepare for rapidly expanding opportunities in business communication, digital marketing, social media management and web development.
Learn How To
- Apply promotional and public relations techniques in a rapidly changing media marketplace
- Identify and communicate with critical audiences
- Create integrated marketing communication campaigns
- Craft persuasive advertising, public relations, branding and digital promotions
Why Choose Ƶ?
The integration of faith and learning sets our program apart at CIU. Because we believe that communication is a powerful tool for advancing the Kingdom of God, throughout your journey here, you will be challenged to deepen your understanding of God’s Word and apply biblical principles to your communication practices. Our faculty will not only equip you with practical skills but also encourage you to cultivate virtues such as integrity, empathy and cultural sensitivity into your communication endeavors. A Bachelor of Science degree in Strategic Communications at aims to provide you with the knowledge, skills and practical experience necessary to excel in a variety of fields, including cross-cultural communications.
Overall Benefits of getting this degree
Competent communications goes beyond technical proficiency, but requires the combining of never-changing biblical truth with a comprehensive understanding of our ever-changing world. Our Strategic Communications program is carefully designed to equip you with the necessary tools to communicate effectively in today’s diverse and rapidly evolving society.
A Strategic Communications degree includes a common core of communications principles, providing a well-rounded education in essential disciplines that contribute to success. From courses in interpersonal communication and public speaking to media production and digital storytelling, you will gain a comprehensive skill set that encompasses both traditional and emerging forms of communication. Our experienced faculty, professionals in their respective fields, will guide, mentor and help you develop your unique strengths.
This program prepares graduates for successful careers in strategic communication, equipping you with the necessary skills and knowledge to make a positive impact. We have the dual aim of equipping you to succeed in any strategic communications related role as well as training you to communicate Christ creatively in the marketplace, the local church and para-church organizations.
Featured Faculty
Ken Rife
Director of Communications Programs, Associate Professor of Communication and Digital Media Production
Accreditation and Accolades
Career Path Opportunities
- Public Relations
- Marketing Representative
- Media Writer or Editor
- Social Media Strategist
- Online Community Manager
- Social Media Content Creator
- Marketing
Top FAQs
- What can I do with a strategic communication degree?
A Bachelor of Arts in Strategic Communication is a degree program for learning the principles of effective communication. These principles will help you succeed not only in a professional environment, but also in ministry and church settings. CIU’s emphasis on cross-cultural communications is particularly effective in today’s marketplace.
- What is Strategic Communication?
Strategic communications can be summed up by the careful process of communicating the best message through the right channels measured against organizational and communications-specific goals.
- What skills will I learn with Strategic Communication?
You’ll learn the foundational theories of communication, how to apply those theories successfully, and how to develop your own communication strategy.
- What jobs and salaries can I qualify for?
Since every business needs communicators, a strategic communication degree can lead to many professional opportunities. Indeed.com’s list of “12 Careers in Strategic Communications” detail several promising career paths.